• At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment
  • At-home keratin treatment

At-home keratin treatment
£44.90
£44.90
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Description

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one wash. It is the world's first-ever at-home keratin treatment that works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

▪ 1 application = 3 months smooth → £0.49 / day

▪ Doesn’t alter natural structure → no damage

▪ Gradual fading results → no root-regrowth line

▪ Award-winning → most powerful anti-frizz treatment

▪ Powered by VeratinTech™ → 100% vegan, 87% natural

▪ Humidity-proof → stops frizz on humid days

▪ Halves blow-dry time → faster wash days

▪ 100% formaldehyde-free

See it in action

1. SPRAY
Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY
Rinse thoroughly with only water and dry your hair completely.

3. SEAL
Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

aqua (water/eau), glyoxylic acid, glyoxyloyl keratin amino acids, glyoxyloyl carbocysteine, propylene glycol, parfum (fragrance), sodium hydroxide, vinegar, vitis vinifera (grape) fruit extract, behentrimonium chloride, cetearyl alcohol, myristyl alcohol, cetrimonium chloride, tetrasodium glutamate diacetate, fructose, glucose, gluconic acid, gluconolactone, hexyl cinnamal, styrax benzoin resin extract, ananas sativus (pineapple) fruit extract, commiphora myrrha (myrrh) resin extract, etidronic acid, caesalpinia spinosa (tara) gum, myroxylon balsamum (balsam tolu) resin, ci 16035 (red 40), ci 19140 (yellow 5).

Keratin protein: Restores and strengthens hair

Natural oils: Provides hydration and shine.

Amino acids: Enhances hair elasticity and health

Formaldehyde-free: Safe and gentle on hair and scalp

SO EASY, YOU SIMPLY CAN’T GO WRONG

1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.

We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.

Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

Before
After

DOES WHAT YOUR REGULAR MASK COULD NEVER

1 application - 3 Months of smoothness

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

3 reasons over 500,000 swear by it

  • No frizz for 3 months

    Unlike any other conditioner or mask our treatment lasts for months with a single application

  • Salon results fast & affordable

    Same results as in salon without appointments and markup. Only a quick 3-step application.

  • Gentle salon-level formula

    Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

AND IT REALLY DOES WORK ON ALL HAIR TYPES

Unlike harsh straightening treatments, it doesn't chemically break bonds. We are here for smoothing, not taking away your amazing natural pattern and volume. Seal it with an iron on application (hair looks pin-straight that day), but after the first wash your natural pattern and volume return. Only now it dries sleeker, shinier, and frizz-free after every wash.

AFRO-TEXTURED

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

AFRO-TEXTURED / CLOSE-UP

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

WAVY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

STRAIGHT & FRIZZY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

They got salon-smooth at home. You will too.

THE END OF KERATIN ODOR ERA

Post-wash odor with keratin treatments is a well-known, universal issue, and you told us the same. While it’s noticeable only when hair is wet, we knew it needed fixing.

So we re-engineered the chemistry to minimize odor and made the smoothing even more efficient. Our odor-minimized formula keeps the results you love; in testing, 97% of customers reported no unpleasant smell.

* Internal customer trial, n=30. A mild scent may occur on very porous hair when wet and disappears as it dries.

Loved and Hyped by Real people

TRUSTED AND GUIDED BY BERNARDO VASCONCELOS

With unmatched industry-leading expertise, Bernardo Vasconcelos is here to guide you step-by-step, ensuring your at-home keratin treatment achieves stunning, long-lasting results. From Brazil, the birthplace of keratin treatments, Bernardo brings over a decade of experience.

Now leading his own London salon, he’s trusted by global icons like Gisele, Adriana Lima, Alessandra Ambrosio, and Izabel Goulart.

Choose the Smooth That Lasts. Skip the Markup.

FREQUENTLY ASKED QUESTIONS.

It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

  • Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
  • Hair will maintain its natural body while eliminating the unwanted frizz, becoming softer, shinier, more manageable.
  • Quick and easy application process
  • Results last up to three months with only one easy application
  • Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
  • Say goodbye to daily-use of hair iron that burns your hair
  • Cuts blow-dry time by half
  • Effective on all hair types

While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain. On a technical level, our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

Our at-home keratin treatment has the same effect and gives you the same outcome as the traditional keratin treatments done at the salons.

The results are semi-permanent, gradually fading over three months after application. To keep your hair at its smoothest and shiniest, we recommend reapplying the treatment every two months for consistently smooth hair.

The treatment is in all ways a safe alternative to traditional chemical-rich keratin treatments, as it is 100% formaldehyde-free, making it entirely safe to be performed at home. As the treatment doesn’t consist of any harsh chemicals the treatment doesn’t irritate your scalp and there is no need to use gloves when applying the treatment. 

However, we do recommend checking the ingredients list to see if you are allergic to any of the natural ingredients included in the formula. Our product may react with some coloured fabrics, to avoid colour fading and stains on your beloved clothes, we recommend using an old towel for covering the shoulders during the treatment.

Typically similar treatments on the market utilize animal sourced keratin and strong chemicals as their active ingredients to achieve effective results. 

As we believe that looking good should never compromise our health nor our furry friends we use only gentle, high quality ingredients and 100% vegan sourced keratin - without compromising the effectiveness of the treatment. Our own unique combination of 87% natural ingredients and a blend of amino acids is the hero of our exclusive VeratinTech™ technology. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

1. After the application of the treatment, it absorbs to the hair cuticle - the topmost layer of the hair strand.

2. During the action time, treatment enters the second and thickest layer of the hair strand.

3. The acids modify the weak and reversible bonds between protein chains.

4. Amino acids of the vegan keratin creates new links between existing proteins and keratin is absorbed by the core of the hair strand. 

5. The treatment is washed off when the viable links have been fixed. Some stronger bonds, such as ones damaged by bleaching, may not be fixed.

6. The heat of the iron seals the new bonds and the cuticle back down - making the hair de-frizzed and shiny. 

7. Blow-drying with hot air after each wash makes the cuticles settle down again, which enables the hair to be smooth for up to three months. 

8. Links between protein chains fade gradually with each hair wash. To seal them again, the treatment can be repeated every second month. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

Straightening iron,  blow dryer, hair clip, comb, shower, and towel.

The 100ml spray bottle is designed for 1-2 time application, depending on the length and thickness of your hair. Remember that it is vital to apply a generous amount of solution so that your hair is completely saturated

Yes it is! However, please keep in mind that it will not repair bonds damaged by bleaching treatments. Also colored hair may be subject to fading in color when flat iron is applied on hair - especially if hair has been colored with semi permanent dye. 

To avoid any fading of you colored hair we recommend passing the iron on a small section of hair and waiting until your hair cools. If you notice any fading, lower the temperature and test it until  you no longer see any fading. 
  • Don’t wash your hair for 24 hours. 
  • Use sulfate-free shampoo and conditioners. Like ours!
  • Blow dry after every wash to reactivate the smoothness.
  • Repeat the treatment after 2 months to keep it smooth. 

It will only take 10 minutes to spray in the treatment after which you let it act for 40-60 minutes. All in all the entire treatment process will take you only 1,5 to 2 hours and it will transform your frizzy and lifeless hair into silky-smooth which will last for up to three months.

There are a few things to avoid in order to achieve the optimal results:

  • Not applying enough solution – Remember that your hair needs to be fully wet after spraying in the treatment
  • Not letting it act long enough – Remember to let it act for one hour and not less than that
  • Leaving the treatment to act for too long
  • Not rinsing the treatment properly – remember to wash the solution off entirely leaving no residue
  • Straightening too thick sections of hair – Remember to take very tiny (2 cm wide) sections at a time
  • Not going over each section of hair 6 times with the iron