It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

• Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
• Hair will maintain its natural body while becoming softer, shinier, and more manageable.
• Quick and easy application process
• Results last up to three months with only one easy application
• Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
• Say goodbye to daily-use of hair iron that burns your hair
• Cuts blow-dry time by half
• Effective on all hair types

It is a smoothing treatment and not a straightening one. While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain.

On a technical level,  our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

The results last for up to three months, yet we recommend repeating the treatment after two months so you will maintain the maximum shine and smoothness.