ALL THIS INCLUDED

AT-HOME KERATIN TREATMENT KIT

In addition to the keratin treatment, this kit includes 100ml post-treatment shampoo and conditioner. Our at-home keratin treatment isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one wash. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application

FLYAWAY & BROW CONTROL STICK - 7ml

For taming flyaways when creating sleek hairstyles and brushing eyebrows into a polished, bushy look. Holds all day without flaking or crusting. Compact and easy to carry for quick touch-ups throughout the day.

Before and after video of woman showing ANSWR flyaway control stick in use Before and after video of woman showing ANSWR flyaway control stick in use

The sleek look multitasker 

Ready to deliver polished, sleek looks for any occasion. Perfect not only for taming flyaways but also for achieving the trendy bushy-yet-groomed brow look. Its compact size makes it convenient to carry, keeping your style fresh wherever you go. The all-day hold formula leaves no oily, greasy, or crusty residue while nourishing your hair with hydrating ingredients, including jojoba and biotin.

THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.

We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.

Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

SO EASY, YOU SIMPLY CAN’T GO WRONG

1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

Before
After

DOES WHAT YOUR REGULAR MASK COULD NEVER

1 application - 3 Months of smoothness

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

3 reasons over 500,000 swear by it

  • No frizz for 3 months

    Unlike any other conditioner or mask our treatment lasts for months with a single application

  • Salon results fast & affordable

    Same results as in salon without appointments and markup. Only a quick 3-step application.

  • Gentle salon-level formula

    Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

AND IT REALLY DOES WORK ON ALL HAIR TYPES

Unlike harsh straightening treatments, it doesn't chemically break bonds. We are here for smoothing, not taking away your amazing natural pattern and volume. Seal it with an iron on application (hair looks pin-straight that day), but after the first wash your natural pattern and volume return. Only now it dries sleeker, shinier, and frizz-free after every wash.

AFRO-TEXTURED

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

AFRO-TEXTURED / CLOSE-UP

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

WAVY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

STRAIGHT & FRIZZY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

They got salon-smooth at home. You will too.

THE END OF KERATIN ODOR ERA

Post-wash odor with keratin treatments is a well-known, universal issue, and you told us the same. While it’s noticeable only when hair is wet, we knew it needed fixing.

So we re-engineered the chemistry to minimise odor and made the smoothing even more efficient. Our odor-minimised formula keeps the results you love; in testing, 97% of customers reported no unpleasant smell.

* Internal customer trial, n=30. A mild scent may occur on very porous hair when wet and dissapears as it dries.

Loved and Hyped by Real people

TRUSTED AND GUIDED BY BERNARDO VASCONCELOS

With unmatched industry-leading expertise, Bernardo Vasconcelos is here to guide you step-by-step, ensuring your at-home keratin treatment achieves stunning, long-lasting results. From Brazil, the birthplace of keratin treatments, Bernardo brings over a decade of experience.

Now leading his own London salon, he’s trusted by global icons like Gisele, Adriana Lima, Alessandra Ambrosio, and Izabel Goulart.

FREQUENTLY ASKED QUESTIONS.

It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

  • Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
  • Hair will maintain its natural body while eliminating the unwanted frizz, becoming softer, shinier, more manageable.
  • Quick and easy application process
  • Results last up to three months with only one easy application
  • Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
  • Say goodbye to daily-use of hair iron that burns your hair
  • Cuts blow-dry time by half
  • Effective on all hair types

While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain. On a technical level, our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

The results are semi-permanent, gradually fading over three months after application. To keep your hair at its smoothest and shiniest, we recommend reapplying the treatment every two months for consistently smooth hair.

One tube lasts for 8 weeks on average, depending on how often and how much you use it.

Yes! It's a master at taming flyaways, on any hair type, even eyebrows and beards.

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

Nope! It tames flyaways without any of the grease, stickiness, or flakes. Just simply brush out your hair when opening your hair.