A MESSAGE FROM OUr founder
Low maintenance beauty is everything for me and I truly believe that looking great should be fun, simple, easy, and personal. This is the ethos on which I wanted to create a beauty brand.
The brand was initially born simply out of a personal need. I wanted to take control into my own hands instead of having to regularly pay a visit to the salon and that’s how the idea for the home salon beauty brand was born.
I really want to celebrate hassle-free beauty solutions that enable everyone to express themselves freely. I firmly believe beauty shouldn’t be complicated. Beauty should make everyone feel good. Not pressured. Beauty should not control you. You control beauty. Only you know what you need. You choose what’s right.
It’s always a 'pinch me' moment when I hear about the positive changes our products are having on people's beauty.
Georgiana Grudinschi
Founder
Our mission is, and will always be, to empower you to take ownership of your beauty routines through innovative home salon products for that little extra glow in your life.
