ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines.
Initially launched in 2019 by bringing the first-ever at-home keratin treatment to market, rivaling expensive salon alternatives that took the industry by storm.
At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. Modern-day beauty essentials form the backbone of women's self-care routines to enable to express themselves freely.
We are all in constant search of beauty solutions that will make us feel better. We tend to seek professional help but why should someone else tell you what to do when only you know what you need. You should be your own expert because you know the answer. Through that realisation, Owow was reborn as ANSWR in April 2022.
When it comes to product development, ANSWR is socially driven by the voice of its real customer - the voice of ANSWR.